Internet, sometimes called just “the Net,” is a worldwide system of computer networks and Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can take place electronically and online. In this way there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities.